Wednesday, May 6, 2020

Case Study Healthy Potion ( Hp ) - 1213 Words

Case Study Introduction Healthy Potion (HP) is a small, unique business operating within the $1.1 billion Australian functional beverage industry (Gargano 2014). HP specialises in the production and sale of a single health beverage product. In the past two years the company has made significant profits and has found a niche in the industry with a loyal customer base. However, reliance on a single product raises concerns about instability and profitability in the future and thus HP’s vision has evolved into one of growth and expansion. Through the use of a SWOT analysis coupled with Porter’s Five Forces Model, this report will explore potential business development strategies and will recommend, along with a fund raising plan, the most†¦show more content†¦Weaknesses: †¢ Reliance on single supplier: Porter (2008) argues that if a supplier has significant control over an important input in a firm’s production process, changes in the supplier’s condition is outside the firm’s control. Therefore if the supplier increases the price of its product, HP is forced to pay this new price thus increasing expenses. †¢ Branding: Porter (1979) suggests that brand recognition particularly in the beverages industry provides a barrier of entry to new firms. HP does not have a recognisable brand, thus, if a firm with a successful marketing campaign entered the industry, HP could lose market share very rapidly. †¢ Size: As a sole proprietorship with one supplier and one brick and mortar store, HP has a small presence in the market with limited channels of distribution. According to Stan (1946) HP therefore lacks the resources for long-term financing and RD. Legal battles and stringent government regulation will also become a problem. Opportunities: †¢ Positive image: HP has had no public relation hiccups. A survey conducted by Ipsos MORI, found that 83% of consumers say that a company’s social responsibility is important when considering a purchase (Ramrayka 2006). This is to HP’s advantage because having done nothing ethically irresponsible, consumers are more likely to be satisfied with their purchase. †¢ Growing market: HP is operating

Innovation And Entrepreneurship Business †Myassignmenthelp.Com

Question: Discuss About The Innovation And Entrepreneurship Business? Answer: Introducation The Real Trail Business may face the difficulties in securing funds to finance its activities. This is because the company idea is built on the already current business innovation. However, it will be easy to convince the companies that want to improve customer satisfaction and reduce the clients' complaints to finance the idea. Therefore, the idea of reviewing of the product picture or image by the customers before purchasing it will woo online product sellers to support the business financially. Human Resources Many of the businesses are based on the human capital. However, in the modern business world organizations are largely relying on technology to run business operations(Alter, 2016). This is a purely technology based business, and therefore the dependency on the human capital is very low. Instead, the business will focus on acquiring more and current IT systems. Physical There are many suppliers of the technological products in the market(Trebilcock, 2016). Bearing in mind that The Real Trial Business is based on technology it will largely benefit from many IT systems in the market. Therefore, it would be easy to acquire physical resources needed to run the business. Intangible The major intangible attributes surrounding The Real Trial Business are strong reputation and brand image. Strong online reputation and brand image can be ascribed to the online businesses that have been undertaking e-commerce business activities before. The idea of The Real Trial Business is aimed at improving the online business for the benefit of the customer and therefore, it will be easy to use the existing intangible resources. References Alter, S. L. (2016, November 2). How Effective Managers Use Information Systems. Retrieved from Harvard Business Review: https://hbr.org/1976/11/how-effective-managers-use-information-systems Jaradat, S., Almomani, S., Bataineh, M. (2013). The Impact of Porter Model`s Five Competence Powers on Selecting Business Strategy. Interdisciplinary Journal of Contemporary Research in Busines, 5(3), 457-470. Martin, F. M. (2015). "Porters five competitive forces framework and other factors that influence the choice of response strategies. International Journal of Educational Management, 29(3), 859-873. Trebilcock, B. (2016, July 1). Top 20 supply chain software suppliers, 2016. Retrieved from Peerless Media LLC: https://www.mmh.com/article/top_20_software_suppliers